KERYX EVENTS / KERYX SODAS
Culture with no hangover.
We create art-forward events and concerts, supported by handcrafted sodas ➔ instead of booze.We're planning our pilot event right now—sign up for our newsletter to find out when it goes live!
Harnessing the profit power of non-alcoholic drinks and corporate events to fund live performances.
Public music doesn't make money. Drinks and corporate events do. ➔ We use the money from those to give free live music to the public.You can come to our events, or hire us to run the bar at yours. We also offer subscription packages for monthly concerts that your employees will love.It's good for artists. It's good for the community. It's good for your employees. Hell, it's even good for your liver.
We are in our startup phase, but we have big plans.
To follow our journey, sign up for the newsletter with the form below. Or, if email newsletters aren't your thing, our founder will also be sharing company updates on LinkedIn.
What does a Keryx jam look like?
Well, a little something like this!
The format is pretty simple: 1-3 paid musicians host the jam and keep the music alive. Other musicians come and join as they wish (for fun and free drinks,) and both the guest musicians and the audience wander freely, mingling, and forging community bonds in that particular magical way that only shared music and libations can.The folk scene has been holding this kind of jam session for a long, long time; the particular collective of musicians that inspired Keryx has been holding Irish and Nordic trad folk sessions around Helsinki for over 25 years now. We want to expand the trad session feeling to more than just Irish folk music, though. We have plans for Persian, jazz, and even metal sessions in the works.
KERYX EVENTS / KERYX SODAS
New ways to monetize small events—for venues and performers alike.
Everybody loves a small, intimate performance. The trouble is, as anybody who's ever been involved with community performances can attest, it's extremely difficult to make small concerts financially sustainable.
THE PROBLEM WE SOLVE
Let's take a second to do some simple math. For a show in a 50-capacity venue, even if you sell the whole venue out with 20 euro tickets, you're still only going to get a maximum of 1000 euros in revenue. And almost nobody wants to spend 20 euros on some local band they've never heard of. Most people won't even spend 5 euros on some local band they've never heard of. Split that between three musicians, a sound technician, taxes, venue rental fees, travel costs, et cetera, and it's just not worth it.
Music on its own doesn't make enough money. To be sustainable, you have to also sell something else with a higher profit margin.
That's why bands sell merch and CDs, and why venues sell alcohol.And it's why, in addition to public concerts, Keryx sells two other things: B2B corporate concert packages, and sodas the likes of which Finland has never seen before.
B2B CONCERTS
DIRTY SODAS
Introducing the dirty soda, as seen in the USA.
In the USA, there’s this really major trend around a thing called “dirty soda.” Dirty sodas consist of carbonated water with flavored syrups and other mixers stirred in, and they can have very complex, nuanced flavors, like white peach with lavender cream, or strawberry rosemilk. They don't come in a can. They're made to order just for you by a barista, using very cheap, nonalcoholic ingredients. They're attractive, they taste good, and they have insane profit margins.
A soda that costs only 40 cents to make can sell for upwards of 7 euros.
This business model has already been proven successful in the USA... and you don't need to take our word for it.
You can read about the trend from Bloomberg Businessweek, Cornell University, and countless food blogs. There are three major chains that sell nothing but dirty sodas: Swig (177 locations across the USA), Fiiz (75 locations across the USA) and Sodalicious (26 locations throughout Utah). These chains are increasing in number, and are starting to spread into Canada. Dirty sodas are also a major menu item at powerhouse dessert chains like Crumbl (over 1000 locations across the USA). Other more generalized chains such as Dutch Bros, Chik-fil-A, and even Pepsi itself have taken notice of the trend and begun selling dirty sodas as well.
The Finnish market is ready for alcohol alternatives.
In 2025, 29% of Finnish 18-24 year olds reported that they don't drink alcohol at all, while a further 59% drink less than once a week. In 2025, Finns bought 457,3 million soft drinks, and only 328.8 million beers and ciders—a complete reversal from how things were ten years ago. All signs point toward alcohol sales continuing to drop, and soft drinks continuing to rise.
We want to use the incredible profit potential of dirty soda to subsidize local arts and music.
Add that to our B2B bar packages and subscription concert services and you have a recipe for a truly resilient arts business. It's not the usual kind of unicorn. But it's every bit as magical.